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Audrie and Daisy

Jacqueline Villeneuve



* WARNING: This Documentary may cause trigger warnings. * 


Audrie and Daisy is a documentary sharing the true story of two young girls affected by sexual violence and cyber bullying. 

The documentary begins with Audrie's story. Audrie was in high school when she attended a party where she passed out and a group of young men stripped her, drew all over her body, and sexually assaulted her. These young men then took photos while assaulting her and shared it throughout their high school. 

While sharing Audrie's story you hear from her parents, who found her after she had hung herself. They spoke to her best friend. Audrie felt like she had no one to talk to. She felt as though her world was crashing down around her. 

Audrie killed herself 1 week following her attack. She was 14 years old. 

Daisy and her best friend Paige were in Grade 9 and Grade 8 when they were sexually assaulted. Daisy and Paige were drinking in Daisy's room for the first time when Daisy received a text from her older brothers friend requesting the girls go for a drink. When the girls arrived they were immediately separated. Both Paige and Daisy were sexually assaulted. Paige was aware of what was going on around her, though she was still incredibly intoxicated. Daisy was nearly in a comatose state when she was dropped in the front yard of her home. Her mother changed her and noted redness and irritation in her groin and vaginal area. Immediately she asked the girls where they had been. Daisy's older brother found her phone in the front yard. He immediately looked through her texts and saw a text from Matt, one of his friends. Immediately he knew. He contacted one of his friends who had been at Matts house. He refused to take his calls. He instructed his mother to call the police. 

Paige was 13 years old. Her attacker admitted to raping her in court. Which in many respects, provided her with healing. Regardless, she was filled with guilt for what happened to Daisy. Daisy's attacker did not admit that he had raped Daisy. She was told to keep silent. She was told she was a liar by many of her peers. Her brother was isolated within school. Daisy was often harassed in school in the halls. His brother was told that there was a video of Daisy being raped. The video showed Daisy passed out while her attacker was on top of her. 

The documentary also focuses on the community Sheriff. He makes a statement after the discussion of the video. His statement essentially says that young woman are under so much pressure and that pressure causes fabrication of stories. The Sheriff states that this case did not include rape. The documentary crew then brought up the statement, does forceable confinement to engage in sexual intercourse not include being unconscious or semi-unconscious? 

The concluding statement from Daisy's case, made by Paige's mother, was that the wrong boy raped Daisy. Her attacker was from a prominent local family. The case was picked tip by national media. Fox News, made statements like "what did a young girl think would happen when she sneaks out past 1AM?" The town was separated between supported Daisy and Paige and supporting the attackers family. 

"In this particular case though the crimes were committed by boys" - Documentary Team

"Were they" - Sheriff

After Daisy's attacker was sentenced to two years probation for endangering a child she was intensively cyber bullied. People began threatening to hurt Daisy's family. Her mother lost her job. Their home burned down. Daisy's story shows the support our society provides to attackers, and the struggle following an attack for women who are survivors of sexual violence. In turn, Audrie and Daisy shows the immense need for men and women to unite with survivors of sexual violence. 

Daisy was then approached by a young women who went through a similar experience. This young woman heard Audrie's story but unfortunately was not able to reach out to her. Delaney's gesture to reach out to Daisy gave her hope for the future and showed her that she was not alone. A group of young women joined together to share their stories. All of the young women were under the age of 20 when they were raped. All girls were raped by one or more young men, they had photos and videos taken of them, and they were all cyber bullied. Most of the young women reported what happened to them but little happened within their cases to bring justice for the girls. 

The documentary flashes to Audrie's story. Her parents share that her attackers only served weekends at jail, for 30 and 45 days each. They filed a wrongful death suit so it would be public knowledge what happened to their daughter, and what her attackers did. 

Despite charges not being laid for these young women, Audrie and Daisy shows that there is hope for survivors through community. It shares that you are not alone, and that you need to rely on the family and friends who love and support you. 

The young women joined together to create SafeBae - a student and survivor driven non-profit organization raising awareness about sexual assault and bullying in middle and high schools. 

 The team at SafeBae. 

The team at SafeBae. 


Audrie and Daisy is available on Netflix. 





GIRL BOSS | Brands Supporting Women's Rights

Jacqueline Villeneuve

Are you a conscious shopper? In the day and age where everything seems to be "giving back", sometimes fair-trade isn't actually fair-trade. You want to make a social impact but you aren't sure where to direct your support. We searched high and low and found 4 of our favourite brands making a difference + making a statement! 

Here are some of our favourite brands supporting women's rights! 



My Sister makes ethically sourced apparel supporting sex trafficking survivors. Every piece makes a statement against sex trafficking and exploitation. In addition, all purchases support after care programs and income generation projects for survivors of sexual exploitation.

Our favourite? MY BODY TEE! 


To shop My Sister click here. 

Olive & Annie


Olive & Annie is the fair-trade / artisan made accessories company which founded the She Matters Movement. Behind every O&A bracelet, necklace, ring, and cuff is a story. A story of the children of Zawadi la Tumaini Children's Home, a story of a vulnerable single mother who found hope through employment and empowerment, an advocate, or a survivor of sexual violence. 

30% of sales support providing quality care to orphaned children and support for survivors of sexual violence. 

Our favourite? Consent Necklace!


To shop Olive & Annie click here. 



Naja is a lingerie brand with a greater purpose - providing ethically made quality products to women around the world! Every Naja product is produced by women, using fair-trade practices which provides employment + empowerment. 

Our favourite? 

 The Talavera Bra Set

The Talavera Bra Set

To shop Naja click here. 



The Starfish Project is an ethical accessories brand rescuing and empowering women from sex trafficking in Asia. All of their beautiful products are handmade by women who have been rescued from the sex industry. 

Starfish Project provides life-changing opportunities through their Holistic Care Programs and social entrepreneurship where women create beautiful jewelry and become managers, accountants, graphic designers, and photographers.

Our Favourite? Scout Earrings! 


To shop Starfish Project click here. 

Happy Shopping! 







Why #SheMatters?

Jacqueline Villeneuve

Globally 1 in 3 women will experience sexual violence in their lifetime. 


From a societal perspective we are conditioned to stay silent. When we do come forward, so frequently survivors are met with slut shaming, victim blaming, criticism, and in some cases forced back into silence. In 2017 things began to change. We watched as the #metoo movement was revived, calling on women to share their stories after numerous women in Hollywood courageously came forward calling out their attackers. It began with Harvey Weinstein and has since grown, bringing to light the immense problem with men in power using their authority to objectify and abuse women. 

Video after video came forward shedding a light on women's stories. Educating the world on what it is to experience sexual violence, and how you're treated afterwards. 

The reality is, many women still fear sharing their stories. In Canada, only 33 of 1000 rape cases are reported. Even after women courageously come forward sharing their stories in Canada 997 out of 1000 attackers will walk free. 

Statistics gathering on sexual violence can be difficult, merely because most cases go unreported.  Before She Matters Movement began we spoke to women in Kenya, Canada, and the United States. We read your stories. We watched videos. We listened. A platform for survivors does not yet exist. We have resources through agencies and non-profit organizations like SACHA, RAINN, VICTIMS SUPPPORT UK, SAFEBAE -- to name a few. Unfortunately many of the government affiliated agencies and organizations have restrictions as to what content can be shared, and which direction they can take their programs. We applaud SAFEBAE for being an organization created by survivors to prevent future cases of sexual violence - starting at middle school / high school age. SAFEBAE was one of the first organizations to take a candid (and unfiltered) approach to ending sexual violence while appealing to the generation of youth in high school / university RIGHT NOW. 

Still, we saw a need to create an online platform which shared fresh content for survivors, and women as a whole. A safe space for survivors to share their stories. A community for women to connect and support each other through the trauma they experienced. So how did She Matters begin?  It all began with Jackie. A 16 year old young woman in Kenya. She was walking home from buying bread after school when she was brutally gang raped in Kibera slum. No one believed her. Or perhaps they did, but rape is simply so common in Kibera Slum (Nairobi), that her claims were not taken seriously. Jackie was impregnated in her attack. She chose to have her baby, partly because her mother had died when she was young, partly because it seemed like there was no other choice. I read her story online. There was a request for donations for this expectant mother's new baby. Despite knowing her child needed diapers, bottles, etc, all I could think of was Jackie. What was anyone doing to help HER? I asked if she had received treatment, counselling, if she had a family - my questions were met with virtually no answers. Just a request for donations. Time passed and one day while I was visiting a site in Kibera, I ran into a young mother. When I heard the Director of the NGO I was visiting say her name (who happened to be the same woman who had requested donations online) I knew this was no coincidence. Jackie was standing right infront of me. I immediately sat down with her. I asked her about her home life, discovering she was a single orphan with a father who lived upcountry, and a step mother who had several other children to care for. Life was difficult for her. Her mother wanted her to quit school and become a hair stylist. Something came forward in me. An urgent need to do more. That's when I asked Jackie if she wanted to join the Zawadi la Tumaini family - a beautiful family and support system at the children's home I created in Kenya 4 years prior. She immediately accepted, the rest is history. That is how She Matters Movement began. I was TIRED. Tired of seeing young women being raped simply for walking alone, tired of seeing men objectify us and assault us simply because of our gender, tired of staying in silence after my own attack because I feared my attacker (and what society would say). 

Despite my age, being a single mother, and running a non-profit - therefore having very little money or connections, I knew that my voice mattered. I knew it was time to stop being silent. As I looked around me after coming forward with my story I still felt alone. Though women were starting to share their stories, there was no platform that united us all specifically for survivors, concerned parents, and men and women who wanted to stand in unity with survivors. 

Those thoughts and feelings sparked the creation of She Matters.

She Matters is so much more than an online community.

It is a movement declaring that SHE MATTERS. 

No matter what she wears. 

No matter if she is drunk at a party. 

No matter what she believes in, or who she loves. 

For our mothers. 

For our sisters. 

For our friends. 

For our daughters. 


We're stronger together. You are not alone! 

 Jacqueline and Jackie 

Jacqueline and Jackie 


Written by: Jacqueline Villeneuve